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Yudiht Gomez has over 17 years of experience in digital media, customer relationship management (CRM), and online marketing, currently serving as the Manager of Digital Media & CRM at The Hertz Corporation since February 2006. In this role, Yudiht Gomez has developed strategies for CRM and loyalty campaigns aimed at audience building and customer retention while overseeing digital media advertising for three brands: Hertz, Dollar, and Thrifty. Previous positions at Hertz include Senior Analyst in Online Marketing, where responsibilities included leading CRM and email marketing efforts, and Online Marketing Analyst, focusing on executing CRM email campaigns. Earlier career roles involved copywriting and coordinating CRM email schedules. Yudiht Gomez also has experience in the hospitality industry as a Front Desk Agent at Fairfield Inn & Suites by Marriott. Yudiht Gomez earned a Bachelor's degree in Business Administration and Management from Miami Dade College in 2021.