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Nicole Roberts has a diverse work experience in the hospitality industry. Nicole worked as the Director of Sales at Hersha Hospitality Management from January 2018 to present, after serving as the Area Sales Manager from May 2015 to January 2018. Prior to that, they were a Cheerleading Judge at Spirit Event Inc from February 2005 onwards. Nicole also worked as the Corporate Sales Manager at John Q. Hammons Hotels & Resorts from May 2013 to March 2014, and as the Dual Sales Manager at Interstate Hotels & Resorts from July 2011 to May 2013. Earlier in their career, they served as the Director of Sales at Holiday Inn Express Tyler North from June 2010 to June 2011, and as a Guest Service Representative at NewcrestImage from November 2006 to November 2008.

Nicole Roberts attended East Texas Baptist University from 2002 to 2008, where they earned a Bachelor's degree in University Studies.