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Jacob Pearson currently serves as SVP of Engagement Marketing at Hero Digital, following the acquisition and merger of Integrous Marketing with Hero Digital in 2023, where Pearson was previously VP of Demand Generation. Prior to this role, Pearson held various positions at Integrous Marketing, including Group Director and Media Director for Demand Generation, and served at AT&T as Associate Director of Media Services. Earlier experience includes roles as Communications Planning Supervisor at Mediacom and Media Planner at Universal McCann. Jacob Pearson earned a degree in Marketing and Business from Texas State University between 1998 and 2002.