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Lovelyn Iruayenama has a diverse work experience in the banking and beverage industry. Lovelyn started their career as a Resident Market Developer at Nigerian Bottling Company PLC in 2007 and then moved to Sterling Bank Plc, where they worked as a Relationship Manager from 2008 to 2013. Lovelyn joined Heritage Banking Company Ltd in 2013 as the Regional Head for Lagos/SS until 2016. Since 2017, Lovelyn has been working at Heritage Bank Plc as the Head of ATM/POS & Regional eBusiness, where they are responsible for deploying and managing the bank's ATMs and POS machines and driving the adoption of electronic business in all regions.

From 1998 to 2004, Lovelyn Iruayenama attended the University of Calabar, where they pursued and completed a Bachelor of Education (BEd) degree in Accounting.