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Wahaj Ahmed Siddiqui began their work experience in 2014 at Herbion International, where they started as an Officer in the Department of International Marketing. In this role, they managed Field Force operations, developed and managed the Field Force Management System, maintained customer data, searched for new leads, planned routes for Medical Reps, and managed field report and sales data. Wahaj then transitioned to the role of Brand Executive in January 2016, and later became an Assistant Brand Manager in March 2017.

In 2015, Siddiqui also worked at PAF Falcons Shop as the Online Shop Manager. Wahaj'sresponsibilities included managing E-commerce operations, conducting social media marketing, creating and managing social media promotions and ad campaigns, processing and managing orders, liaising with courier companies, ensuring quality standards and procedures, managing stock control and deliveries, making improvements to the online store and shopping experience, categorizing products correctly on the website, developing artwork for the website and social media pages, responding to user comments and queries, and handling customer relationship management.

Overall, Siddiqui has experience in brand management, field force operations, online sales, social media marketing, e-commerce operations, and customer relationship management.

Wahaj Ahmed Siddiqui completed their Bachelor of Commerce (B.Com) degree in Management Information Systems, General from the University of Karachi between 2008 and 2011. Wahaj then pursued a Master of Business Administration (MBA) degree in Marketing/Marketing Management, General from PAF-Karachi Institute of Economics & Technology from 2014 to 2020.