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Jordan Rizetto holds extensive experience in marketing and product development, currently serving as Vice President of Marketing and Product Development for Central and South America at Herbalife since September 2011. Rizetto has played a pivotal role in numerous groundbreaking initiatives at Herbalife, including the first comprehensive advertising campaign and the introduction of premium customer concepts, significantly enhancing the company's marketing approach in Brazil. Additionally, Rizetto has held several leadership positions in well-renowned companies, including DuPont, where significant contributions were made to the creation of Solae in Latin America, achieving substantial growth in the food segment. Educational credentials include an MSc in Competitive Management from FGV, an MBA in Competitive Strategy from USP, and various degrees from prestigious institutions in Brazil.