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Dave Cook is a seasoned professional with extensive experience in sales and marketing within the medical technology sector. Currently serving as the Head of Sales & Marketing at Heraeus Medical since June 2022, Cook leads global initiatives for a prominent German orthopedic company. Prior roles include VP Sales & Marketing at Powerful Medical, where Cook focused on commercial strategies for a European AI medtech startup in cardiology, and VP Business Development & Strategic Partnerships at Medtronic Digital Surgery, specializing in surgical technology. Cook's background also includes significant leadership positions at Smith & Nephew and Stryker, where strategic oversight was provided for multi-million dollar franchises across various regions. Earlier in Cook's career, roles at Zimmer Biomet, DePuy Synthes Companies, and Johnson & Johnson contributed to a robust foundation in medical sales and marketing. Cook holds an MSc (Eng) Hons in Mechanical Engineering with Bioengineering from UCL.