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Fernando Dias is an accomplished professional with extensive experience in sales, digital marketing, and strategic planning across various companies, including Henry Schein and Amann Girrbach. Currently serving as the Director of Equipment Sales EMEA at Henry Schein since March 2022, Fernando focuses on sales business model innovation, product category management, and customer relationship management. Previous roles include Director of Digital Equipment EMEA at Henry Schein and Head of Digital Marketing & Analytics at Amann Girrbach. Fernando's expertise encompasses sales analytics, project management, and CRM optimization, complemented by a strong educational background, including an Executive MBA from Esade and a Master’s in Business Analysis from Victoria University of Wellington. Fernando has actively participated in employee resource initiatives, such as the Women Leadership Network, demonstrating a commitment to fostering inclusivity in the workplace.