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Lee Woodford is a seasoned consultant currently involved with multiple organizations, including Henry Schein One and Dentally, focusing on enhancing dental practices. Previously, Lee held significant roles in the hospitality software sector, including Head of Sales at Evoke Creative and Enterprise Account Executive at Harri, where expertise in employee attraction and retention was developed. Additional experience includes senior business development roles at Kitchen CUT and The Access Group, where Lee specialized in hospitality and retail software solutions. Lee's career also encompasses a background in corporate enterprise sales at EE and channel sales management at Risc IT Solutions Ltd. Educational qualifications include a degree in Business, Management, Marketing, and Related Support Services from Liverpool John Moores University.