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Maren Lahm is an accomplished marketing executive currently serving as the CMO and Managing Director of Marketing, Hospitality, and Events at Henkell Freixenet since May 2023, focusing on digital transformation and cultural change. With extensive experience at Henkel from 2007 to 2023, Maren held various key positions including Head of Marketing for Germany and Switzerland and Director of International Marketing, leading strategic initiatives for North America and executing major brand launches in Latin America. Maren's expertise spans portfolio management, brand development, and e-commerce strategies, complemented by a robust educational background, including executive programs at Harvard Business School and London Business School. Maren earned a Diplom Kauffrau in Marketing & International Management from EBS Universität für Wirtschaft und Recht.