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Justin Blair has had a diverse and extensive work experience in the sports content and combat sports industries. Justin is currently the Chief Executive Officer of the Henimo Group, where they are directly involved in every step of the process, from procurement through production, marketing, and transmission of content. Prior to this, Justin was the CEO of JB Sports Marketing, Inc, where they served as the Executive Producer of The Friday Night Fights Series, a popular combat sports event series. Justin also founded and served as the President of Church Street Boxing Gym, New York City's largest combat sports training facility, where they established the brand as one of the premier names in the industry. Additionally, Justin worked as an On Air Boxing Commentator for the Madison Square Garden Company, where they conducted research, interviewed athletes, and provided running commentary during televised boxing events.

Justin Blair attended Wilbraham and Monson Academy from 1986 to 1989, where they completed their high school education. Justin then went on to Ohio Wesleyan University from 1989 to 1991, although it is unclear whether they obtained a degree or pursued a specific field of study during this time. From 1991 to 1993, they attended The University of New Mexico and earned a Bachelor of Arts degree in Anthropology.