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Jacqueline Lane serves as the Director of Digital Media at Helzberg Diamonds since August 2023, where responsibilities include crafting data-driven media strategies and leading budget planning efforts. Prior to this role, Jacqueline worked at Sleep Number Corporation from June 2016 to August 2023 as a Senior Manager of Digital Media, focusing on customer acquisition strategies and overseeing various digital marketing channels. Jacqueline's extensive experience in digital media also includes positions such as Manager and Paid Search Manager at Sleep Number, as well as Senior Analyst at ROI Revolution, Inc., where analysis and strategy development for pay-per-click campaigns were key tasks. Jacqueline holds a Master of Arts in Mass Communication/Media Studies from the University of North Carolina at Chapel Hill and a Bachelor of Arts in Communication and Political Science from the University of Minnesota Duluth.