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The Marketing and Communications Team at Helsinki Partners is responsible for promoting Helsinki's global reputation and brand by creating and executing integrated marketing strategies. This includes digital marketing, public relations, brand management, ambassador programs, and talent attraction. The team also focuses on internal communications, research and customer insights, B2B marketing, and digital content creation to attract international investments, businesses, talents, and visitors to Helsinki. Their efforts aim to support the city’s sustainable growth and open up opportunities across various high-potential sectors.