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Riikka Järvelä is an accomplished marketing professional with extensive experience in digital marketing and project management. Currently serving as Account and Customer Strategy Manager, Project Manager, and Growth Hacker at HSL Helsingin seudun liikenne since August 2022, Riikka is focused on driving growth through marketing campaigns and customer segmentation projects. Prior roles include Digital Marketing Manager at Business Finland, where responsibilities included digital marketing for resilience recovery funding, and Digital Manager at Restel Oy, overseeing the Restis mobile application and leading digital initiatives for various restaurant brands. Early career experiences include roles as a Growth Hacker at Tokmanni and a Content Developer at TBWA\Helsinki, along with foundational positions in marketing and customer service. Riikka holds a Master's Degree in Marketing from the University of Vaasa and is pursuing further education in Business and Service Design at the University of Lapland.