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Susan Ballard is a seasoned professional in the hospitality and event management industry, currently serving as Senior Director of Global Accounts at HelmsBriscoe since July 2007. With a strong focus on site selection, Ballard collaborates with association, corporate, and non-profit meeting planners to identify optimal locations, negotiate contracts, and enhance client offerings. Prior experience includes Regional Director of Sales at Biltmore Farms Hotel Group and Assistant VP of Sales at Asheville Convention & Visitors Bureau, where strategic sales management and innovative marketing initiatives were key responsibilities. Ballard holds a B.S. in Marketing and Business Management from the University of North Carolina Asheville, completed between 1982 and 1984.