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Judy Smadu is a seasoned professional in sales and account management with extensive experience in the hospitality and meetings procurement sectors. Currently serving as the Director of Global Accounts at HelmsBriscoe since November 2017, Judy leads global initiatives for meeting procurement, leveraging a vast network of associates worldwide. Previous roles include Senior Sales Manager at Hiltons of Chicago, where Judy managed outbound and inbound sales, and Director of Sales at ACCESS Chicago, focusing on sales team management and revenue growth strategies. Judy's background includes significant positions with Peabody Hotels, the San Francisco Convention & Visitors Bureau, and Marriott International, among others, demonstrating a strong track record in developing and executing strategic marketing plans and enhancing client relationships. Judy holds a BA in Communications from the University of New Hampshire.