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Maris Viires has a solid background in sales, marketing, recruitment, and coaching with experience in companies such as Helmes, Kompetentsikeskus OÜ, CV-Online Estonia, Noored Kooli, Omniva, and Balti Otsepostitus. With a Bachelor's degree in Media and marketing from Tallinn University, Maris is currently the Head of HR in Estonia at Helmes, focusing on talent acquisition and employer branding.