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Martina Kink is an experienced professional in the fields of public relations and brand communication, particularly within the active lifestyle sector. As the owner of PROJECTS MARTINA KINK since March 1994, Martina Kink focuses on outdoor, sustainability, sports, and tourism topics. Additional roles include founding partner at Helly Hansen since July 2014, and serving as a PR consultant for Polartec since October 1999, specifically targeting German-speaking countries. Other notable positions include hotel manager at Pierspeicher Boutique Hotel, PR for Ligne St Barth, and various PR roles for companies such as MAC GmbH and Henri Lloyd, as well as freelance consulting for North Sails Sportswear, covering Germany, Austria, and Switzerland.