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Smriti D. has a diverse range of work experience, starting in 2009 as an Associate Manager at GoodWord Media Services. Smriti then worked as a Trend Research Associate at Sterling Brands from 2010 to 2011. Following that, they joined Marie Claire India as a Beauty Writer and later became a Beauty Editor from 2011 to 2013. Smriti then joined L'Occitane en Provence as a Marketing Manager, where they executed various marketing initiatives and achieved significant sales growth. Smriti worked as a Product Marketing Manager at a consulting company from 2015 to 2016. In 2016, Smriti joined Benefit Cosmetics as the Head of Marketing, where they played a crucial role in expanding the brand's digital presence and establishing partnerships. From 2019 to 2021, they served as the General Manager of Digital, Content, and Commerce at Phibious, leading multiple teams and driving the agency's digital growth. After that, they took on the role of Director of Customer Experience at SAI Digital, overseeing the agency's operations and developing business strategies for the APAC region. Currently, Smriti works as the Director of Product Marketing at Hello Health Group.

Smriti D. earned an A.A.(P.D) degree in Merchandise Marketing from FIDM in 2010-2011. Prior to that, from 2007-2009, Smriti D. pursued a Masters in Communication Management with a focus on Public Relations at the Symbiosis Institute of Media and Communication.