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James Miles-Lambert has a diverse work experience, starting in 2012 with roles such as Vice President, Global Head of Business Development at Lion&Lion and GlassesGroupGlobal, where they focused on digital marketing and online retail for eyewear products. James also worked at Nova Founders as the Vice President, Global Head of Business Development, identifying opportunities for innovative internet businesses. James co-founded Consider Digital, a digital marketing agency, where they served as the Co-Founder and Managing Director. James was also the Digital Director at Orion Social Media, an innovative digital media agency. In 2014, James became the Executive Director of the Digital Marketing & Media Division at Phibious, a brand marketing and communications company. In 2015, they founded Hello Health Group and held roles as the Founder & Chief Executive Officer and Founder & Non-Executive Director. Their most recent role is as the Executive Chairman at Maison Retail Management International, starting in 2022. James also became a Limited Partner at Gateway Partners in 2023.

James Miles-Lambert has a Master's degree in International Relations and Affairs from the University of Nottingham. James also spent an exchange year for their Master's thesis at the Malaysia campus of the University of Nottingham. Additionally, they attended a summer school at The Hong Kong Polytechnic University to study Mandarin. James also completed an exchange year at McGill University, focusing on International Relations and Affairs. James received their A-Levels in Economic, Politics, and Geography from Hampton School.