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Ralph Rijks is an accomplished marketing executive with extensive experience across various industries. Currently serving as CMO at HelloFresh since February 2024, Ralph has previously held significant roles, including Global VP Marketing - CMO at Zalando SE, where leadership spanned across Europe and resulted in substantial business growth and market expansion. As the founder of Moomu Amsterdam, Ralph innovated baby changing mats emphasizing safety and sustainability. Additional leadership positions include CMO at Scotch & Soda and Senior Vice President at Heineken® USA, where Ralph successfully revitalized marketing strategies and drove growth. Educational credentials include an MBA in International Management from INSEAD and a Master's in Economics from Erasmus University Rotterdam.