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Patricia Medeiros de Campos is an accomplished marketing and strategy professional with extensive experience across multiple industries. Currently serving as the Chief Marketing Officer (ad interim) for Factor Europe at HelloFresh, Patricia is responsible for launching and growing the Healthy Ready-to-Eat segment in Europe. Previous roles at HelloFresh include Chief Launch Officer and Associate Director of Strategy & Expansion, where Patricia led the successful launch in Ireland and assessed growth opportunities. Experience at Expedia Group involved developing customer strategies and launching a Customer Portal, while Woolworths Group saw Patricia leading customer-focused projects. Early career at A.T. Kearney included various consulting roles, managing projects and analyses across regions including Australia, Malaysia, Brazil, and Argentina. Patricia holds a Bachelor’s Degree in Economics from Insper Instituto de Ensino e Pesquisa and an MBA from London Business School.