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Dominik has been CEO since starting HelloFresh in 2011. He is responsible for keeping a general oversight of the business and strategy. Dominik’s an entrepreneur to the core and started his first two businesses while still at university. Dominik graduated from WHU with a degree in International Business in 2009, and from the London School of Economics in 2010 with a Masters in Finance and worked for Goldman Sachs before founding HelloFresh.