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Bassem Elhelaly is a Global Market Research Manager at HelloFresh since May 2023, previously serving as a Customer Insights Senior Analyst at CIB: Commercial International Bank. With experience as Research Lead in Consumer Insights at GoodsMart, Bassem gathered and analyzed research insights to support strategic decisions. Bassem has also worked as a Research Assistant at The American University in Cairo, an Account Executive at Kantar TNS, and in various financial services internships at Banque Misr, Eni, and Credit Agricole. Bassem holds a Bachelor's degree in Economics from The American University in Cairo, completed in 2016.