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Ashley Wright is an accomplished professional with extensive experience in strategic growth and marketing. Currently serving as the Founder and CEO of Plantista, a SaaS platform for garden centers, Ashley's focus is on enhancing revenue, inventory optimization, and customer experience. Previously, Ashley held a role at Howl as Principal, Brand Partnerships, where leadership led to significant growth across major beauty and lifestyle brands. Experience at McKinsey & Company included positions as Senior Director in Beauty & Lifestyle and Associate, working on critical business strategies for various industries. Early career roles included strategic marketing positions at General Mills, where Ashley achieved notable recognition for innovative marketing campaigns. Ashley holds an MBA from UCLA Anderson and a Bachelor's degree in Marketing and Entrepreneurship from the University of Wisconsin-Madison.