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John Rodriguez is an experienced marketing professional currently serving as a Sr. Paid Marketing Associate at Alma since August 2022. Prior roles include Sr. Paid Media Specialist at Forthea, Paid Media Strategist at Directive, and Marketing Strategist at Disruptive Advertising. John has a strong background in digital marketing, specializing in paid media strategies across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Notable skills include LTV:CAC analysis, omnichannel marketing strategies, account audits, A/B testing, and client relationship management. John holds a Bachelor of Business Administration in Marketing with a minor in Management, as well as a Corporate Entrepreneurship Certificate from the University of Houston.