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Bruce Beier is an accomplished manager with extensive experience in automotive sales and engineering, currently serving as the Manager of Automotive Sales at HellermannTyton North America since October 2019. Previously, Bruce held various leadership roles including Director of Sales and Engineering at Rheinmetall Automotive and Director of Sales for Commercial OEMs at The Goodyear Tire & Rubber Company, where significant contributions included negotiating high-value contracts and reversing losses to profitability for major automotive clients. Bruce's career also includes management positions at Daimler Chrysler, Annie Dauphinee Ltd, ThyssenKrupp Steel North America, Allied Signal, Price Waterhouse, and Harbour and Associates, demonstrating a proven track record in sales growth, operational efficiency, and cost reduction initiatives across multiple industries. Bruce holds a Bachelor’s Degree in Business Administration and Management from Michigan State University.