Paula Olaya has extensive experience in public relations and marketing, currently serving as the Director of Public Relations at Helios & Partners since October 2024. Prior to this role, Paula was the Public Relations Manager at Hylink Group, where responsibilities included leading communication efforts and managing media outreach. At H&M Communications, Paula held positions ranging from Senior Account Executive to Coordinator, Publicity and Promotions, managing PR campaigns for high-profile clients such as Amazon and Warner Bros. Earlier career experience includes a role as a Marketing Assistant at Innana S.A.S. Paula holds a Bachelor in Industrial Engineering from Universidad de Los Andes, a Professional Certificate in Business/Corporate Communications from Cornell University, and an MBA from the California Institute of Advanced Management.