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Sam Fielding is an accomplished marketing professional with extensive experience in the beverage and food sectors. Currently serving as the Global Brand Lead for Birra Moretti and Head of Marketing for Global Cider at The HEINEKEN Company since April 2018, Sam has a rich background at Heineken International as Manager of Marketing for Global Cider and in various leadership roles at HEINEKEN. Prior experience includes significant contributions at Mars Chocolate Ltd. as Baked Segment Leader and Senior Brand Manager, overseeing a £50m ice cream portfolio. Sam's career also includes a solid foundation in brand management at Unilever, where responsibilities encompassed executing innovation plans and enhancing product lines. Sam holds a Business Studies degree from the University of Portsmouth.