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Appointed President Africa Middle East and Eastern Europe in 2015. From 2013 until 2015 he was President Asia Pacific and Chief Executive Officer APB. Roland joined HEINEKEN in 1995. From 1995 to 1998, he was Managing Director of HEINEKEN Angola. In 1998 he was appointed General Manager Thai Asia Pacific Brewery Co. Ltd, Thailand and in 2002, he became Chief Executive Officer of HEINEKEN Russia. In 2008 he returned to Asia as Chief Executive Officer of Asia Pacific Breweries Ltd (now Heineken Asia Pacific Pte Ltd) until the takeover by HEINEKEN.