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Nu Nguyen has a wealth of experience in the e-commerce and trade marketing sector, with a strong background in managing digital platforms for well-known companies like Nestlé and HEINEKEN Vietnam. With a focus on developing partnerships and driving online channels for brand building and consumer engagement, Nu has successfully led various projects and initiatives to enhance the online presence and sales performance of the companies. Nu's educational background includes a Bachelor's degree in External Economics & International Finance and an MBA from Western Sydney University, with additional certifications in digital transformation and strategy from INSEAD.