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Hien Le Thi Thu has a strong background in the beverage industry with experience in various roles. HIEN started their career at PepsiCo in 2008 as a Field Marketing Executive III and later became the Trade Marketing Manager at Cong Ty Kinh Do Mien Bac. HIEN then returned to PepsiCo and held roles including Sales Manager, National Trade Marketing & CI Manager, and GTM & Sales Cap Manager. Currently, they are working at HEINEKEN Vietnam as the Head of TOFT Channel.

Hien Le Thi Thu earned a Bachelor's degree in Foreign Trade from Hanoi Foreign Trade University in 2001. Later, from 2013 to 2015, they pursued and successfully completed an EMBA degree in Business Administration and Management, General from the National Economics University in Vietnam.