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Adriana Teixeira is an accomplished communications and marketing professional with extensive experience in brand public relations, influence marketing, and integrated marketing strategies. Currently serving as the Head of Brand PR, Communities & Influence at The HEINEKEN Company, Adriana focuses on aligning cultural contexts with brand communication. Previous roles include Professor of Influence Marketing at Fundação Armando Alvares Penteado, Senior Communications and Marketing Manager at Lojas Marisa, and Branding and Communications Manager at Grupo Boticário. Adriana's career also includes leadership positions at Pernod Ricard, adidas, Novelis, Kraft Foods Brasil, and television anchoring at Rede Record and TV Cultura. Holding a Bachelor's degree in Journalism, a CBA in Marketing, and various certifications, Adriana continuously seeks to enhance brand relevance and reputation while driving consumer engagement across multiple platforms.