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Viridiana Martin Amaro has significant experience in commercial advisory and financial analysis, currently serving as an Asesoría comercial at HEINEKEN MÉXICO since September 2021. Previously, Viridiana held the position of Analista corporativo finanzas at Telcel and gained banking experience at Grupo Financiero Banorte. Additional roles include Administrativo Especializado at the Colegio de Estudios Científicos y Tecnológicos del Estado de Yucatán and Analista administrativo de recursos humanos at the Dirección de Recursos Humanos del Estado de Yucatán. Early career experience includes serving as Supervisor administrativo at the Dirección del Registro Civil del Estado de Yucatán. Viridiana holds a Diplomado especializado in Habilidades gerenciales from Universidad Nacional Autónoma de México and a Licenciatura in Administración from Instituto Tecnológico de Mérida.