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Marcela Lozano Mena is an experienced sales leader with a robust background in account management and business development, currently serving as Sales Leader Premium & Events at HEINEKEN MÉXICO since January 2017. Marcela has held multiple roles at HEINEKEN, including Sales Leader and On Trade Premium Brand Coordinator, focusing on national account management and client portfolio administration. Prior to HEINEKEN, Marcela was a Business Development Manager at Experis México and a Sales Executive at Infoanalitica, where responsibilities included developing strategies for goal achievement and negotiating pricing. Marcela began their career at Epicor Software as a Customer Account Assistant and Team Lead in Business Development. Academic qualifications include a Bachelor's degree in International Trade from Universidad de Monterrey and two Master's degrees in Business Administration, specializing in International Finance and Marketing, from Universidad Tecmilenio.