Gabriel Vargas currently serves as Jefatura de Canal Off Trade for HEINEKEN MÉXICO since February 2023. Previously, Gabriel held several roles at PepsiCo from June 2017 to February 2023, including E-commerce Perfect Store, where the focus was on maximizing brand visibility through SEO strategies, LATAM Shopper Insights Sr. Coordinator overseeing a multi-functional team across LATAM, and LATAM Shopper Insights Analyst responsible for KPI tracking and business reporting. Earlier, Gabriel worked as a Promotor de Exportaciones at Promexico, assisting entrepreneurs with exportation processes. Gabriel holds a degree in International Business from Universidad Iberoamericana and studied Administration of International Business at Donghua University, in addition to completing a High School Diploma from Tecnológico de Monterrey.
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