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Yang Cao is a PhD student at HEC Paris since September 2022, focusing on consumer behavior, identity, new technology, and sustainable consumption. Yang also serves as an influencer for Xiaohongshu since September 2020 and previously gained experience as a product marketing intern at ByteDance in mid-2020 and a marketing intern at Unilever in 2019. Yang holds a Master of Philosophy in Marketing from HEC Paris, expected in June 2024, a Master's degree in Marketing from Xiamen University, and a Bachelor of Business Administration from Zhongnan University of Economics and Law.