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Nout Boctor-Smith is the Managing Partner and Cofounder of Nine Lives Digital, focusing on enhancing funnel conversion for B2B SaaS companies through customer-centric lifecycle marketing since 2018. As an experienced marketing professional, Nout has held various pivotal roles, including Senior Manager of Revenue Marketing Campaigns at LaunchDarkly, where responsibilities expanded to leading integrated multi-channel campaigns, and Senior Marketing Campaign Manager for Email & Lifecycle Marketing at GitLab Inc., specializing in email strategy execution. Previous experiences include impactful roles at ADP, Red Hat, TransLoc, Method Savvy, and PHE, Inc., spanning responsibilities from marketing automation architecture to email campaign management and web merchandising. Nout holds a Bachelor's degree with distinction in Sociology from the University of North Carolina at Chapel Hill.