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Goretti Ramírez currently serves as the Marketing Science Supervisor at Hearts & Science since June 2022. Previously, at Mescalina from January 2019 to May 2022, Goretti held the position of Lead Data Strategist, focusing on data analysis to identify industry trends and audience behavior, ultimately driving brand objectives. Prior to this role, Goretti worked as an Analista de datos, responsible for data gathering and reporting for Social Media, E-mail Marketing, and Acquisition Campaigns. Goretti holds a Diplomado in Data Science from Tecnológico de Monterrey and a Licenciatura in Ciencias aplicadas a los trastornos de la comunicación from Universidad Latina de América, A.C.