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Sita is a healthcare IT entrepreneur and innovative leader directing HealthEC’s research and development team, applying mathematical and computing models in the custom development of large-scale data integration and analytics solutions that empower physicians and healthcare organizations to identify and engage at-risk patients requiring closer medical attention. She also serves as a board member of the Population Health Alliance and is actively involved in HIPAA workgroups charged with defining consent and transaction standards.

Prior to HealthEC, Sita was co-founder and CIO of IGI Health, a provider of IT solutions and BPO services. There, she built the Med-Link clearinghouse that allowed provider organizations working with any billing system to capture and convert data into discrete data formats for claims adjudication. Sita further designed the foundation for custom and packaged healthcare portal solutions, including the payer-provider portal, clinical exchange and the personal health record. She has also provided consulting services for numerous multi-national healthcare companies including United Healthcare, Siemens Medical Systems and Johnson & Johnson healthcare.

Sita began her data scientist career in the aeronautics sector in the mid-1980s. She was part of an engineering team that programmed the navigational backup system for the U.S. Air Force's F-16 Fighting Falcon aircraft. She also converted raw satellite telemetry data that was fed to the first UNIX database for satellite monitoring via Microsoft tools. For a NASA project, she interpreted encrypted satellite data to prevent spacecraft communication failure.

She holds a Bachelor of Computer Science degree from Rutgers University, New Brunswick, NJ, and a Master of Computer Science degree from the Stevens Institute of Technology, Hoboken, NJ.