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Niral Parikh is an experienced professional in product strategy and delivery, with a focus on customer digital experience. Currently serving as AVP at Healthfirst since May 2019, Niral has a history of leadership roles, including Director of Product Strategy and Implementation at Extend Fertility, where Niral designed core products and patient journeys. Previously, Niral worked as Senior Programme Officer and Head of PMO at Islington Clinical Commissioning Group, contributing to health system transformation, and held the position of Director of Strategy and Operations at VNSNY CHOICE Health Plans, where Niral executed initiatives to support strategic priorities. Niral began a career at Merck as a Medical Representative and holds a Bachelor of Arts in Art History from Penn State University and an Advanced Graduate Certificate in Business Administration from Columbia University.