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Ashok Krishnamachari is an experienced technology executive with a strong background in application development and marketing technology. Currently serving as the Vice President of Application Development at Healthfirst, Ashok has previously held significant roles at Hearst as VP of Revenue Engineering and at The New York Times, where contributions included positions as Executive Director of Marketing & CRM Technology, Director of Marketing Campaign Management & Integration, and Manager of IT Architecture & Software Development. Ashok began expertise as a Software Analyst/Lead at The New York Times and also worked as a Software Analyst at Jean Martin. Ashok holds a B.S. in Computer Science Engineering from the University of Madras, completed in 1998, and attended Kendriya Vidyalaya from 1982 to 1994.