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Rachel R. is an experienced content specialist currently shaping the content strategy at Healix, focusing on enhancing brand visibility and engagement through compelling narratives and SEO best practices. Previous roles include Content Marketing Manager at Do it Now Now and Marketing Content Manager at Wizco, where Rachel directed comprehensive content strategies to elevate brand presence in the competitive SaaS market. As Social Media Manager at UCOOK, significant achievements included increasing Instagram followers by 30% and enhancing share of voice by 54% through effective campaign management. Rachel also managed social media and content at Orms, achieving an 83% increase in click-through rates and contributing to the success of the Orms Podcast. Rachel's career began as a Junior Digital Marketing & Content Creator at Reader's Warehouse, focusing on copy creation and content strategy. Educational background includes a qualification from the University of Cape Town.