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George Sanchez has worked in the financial and consulting industries since 2000. George began their career as a Credit Analyst at UBS in the Credit Risk Management department. George then moved on to become an Analyst in the Ratings Advisory Group and later an Analyst in the Midwest Investment Banking department. In 2009, George was promoted to VP at Fintech Americas. In 2011, they became the Director of Business Development at Carbone Smolan Agency and in 2012 they became a Partner at 49co. In 2019, George joined Heady as the Chief Operating Officer and Head of Brand Partnerships. In their role at Heady, George leads strategic initiatives that touch on brand, content strategy, marketing investments, recruitment, offering development, sales tactics and mobile ecosystem partnerships. George is a member of the consultancy\u2019s senior management team and an active contributor to its future vision and direction. Under George's leadership, Heady has experienced rapid growth in brand awareness, capabilities and its portfolio of clients.

George Sanchez received a Bachelor of Science in Finance from Fordham University between 1996 and 1999. George has also completed courses in Product Management from General Assembly. Additionally, George has obtained four certifications: Sales Essentials for Contentstack from Contentstack in August 2022, SEMrush SEO Fundamentals from SEMrush in September 2020, SEMrush Keyword Research from SEMrush in March 2020, and How Google Does Machine Learning from Coursera in May 2018. Lastly, George attended Iona Prepatory.