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Mohit Malik is currently the Vice President & Head of Digital Business at Heads Up For Tails, responsible for driving the brand's digital P&L, performance marketing, user experience, and digital product management. Previously, Mohit served as the Head Of Growth & Digital Strategy at FREED and Head- Digital Strategy & Performance Marketing at ELITIFY.COM. Furthermore, Mohit has experience in resource development, business consulting, and shared services at NIL-Labs Innovation Group, Nokia Bell Labs, and Husys. Malik holds a MBA degree from Savitribai Phule Pune University and an EPM degree from Columbia Business School.