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Francis Rodrigues is an experienced professional in e-commerce, digital marketing, and business insights, currently serving as the Senior Vice President for E-Commerce and Digital Marketing at HDFC Life. Previously, Francis held the position of Senior Vice President for Data Labs and Business Insights, as well as Vice President of CRM at the same company. Earlier in the career, Francis worked as a Brand Manager at Asian Paints Ltd. and as a Senior Executive in B2B Sales and Strategy at Samsung Electronics.