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Ivy Griffey is a seasoned market research professional currently serving as Market Research Manager at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas since August 2018. In this role, Ivy leads a team of researchers, providing senior leaders and stakeholders with valuable insights to facilitate informed decision-making. Previously, Ivy held positions at the Oklahoma Caring Foundation/Blue Cross and Blue Shield OK, including Market Research Analyst and Program Coordinator, where responsibilities encompassed programmatic expansion and managing communications. Ivy's career began with Blue Cross and Blue Shield of Oklahoma, where as Development Coordinator, fund development initiatives were established, leading to a significant increase in funds raised. Ivy holds a Master of Business Administration and a Master of Science in Management from St. Gregory's University, as well as a Bachelor of Arts in Mass Communications/Public Relations from Oklahoma City University.