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Steve Tobin is an experienced leader in professional services with a strong background in marketing automation and customer analytics. Currently serving as Director of Unica Professional Services for the HCL Software Division since December 2018, Steve previously held multiple leadership roles at IBM over a span of seven years, including Professional Services Director for EMEA in various segments. With a career that began at Barclays Bank, Steve has developed expertise in project management, contract negotiation, and team leadership, along with extensive technical knowledge from earlier positions at companies such as Unica and AvantGo. Steve's professional journey showcases a consistent focus on delivering high-quality services and fostering customer success across diverse markets in Europe, the Middle East, and Africa.