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Aaron Hughes is a seasoned design leader with extensive experience in creative direction and design thinking. As the Global Director of Design Thinking at HCL Software since June 2021, Aaron leads initiatives to help clients utilize the HCL platform for innovative problem-solving. Previous roles include Owner and Creative Director at Grey Market Digital and Creative Thinker at Grey Market Consultants, as well as Executive Creative Director at RBX Agency and Digital Influence Group. Aaron has a strong foundation in creative leadership, having served as VP Creative Director at Digitas and Lead Designer at Strategic Interactive Group. Academic credentials include attendance at Pratt Institute and the Art Institute of Boston.