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Kulsum Hassan is a marketing automation and capability specialist with extensive experience in digital marketing and operations. Currently serving as Senior Manager - Marketing Automation & Capability at HCF Australia since September 2022, Kulsum has held significant roles at various organizations, including ANZ as a Personalisation Decision Product Manager, and Telstra as a Marketing Automation Specialist. Previous positions include Digital Marketing Manager at MAB Corporation and CRM Strategy Analyst at State Library Victoria, focusing on integration and data management. Kulsum possesses a strong background in campaign management, customer engagement, and technical optimizations, with expertise in platforms such as Adobe and Oracle Responsys. Kulsum holds a Bachelor's degree in Development Economics and International Development from La Trobe University, completed in 2016.